Netochi Evita Iweka is the Founder of Aruoma Skincare, a Nigerian skincare brand dedicated to developing high-quality products that promote healthy, radiant skin through innovation and excellence. She also serves as the Executive Office Administrator for the Global Initiative for the Advancement of Africa (GIAA), where she supports the organization’s mission of fostering sustainable development, economic growth, and strategic partnerships across the African continent. Passionate about entrepreneurship, leadership, and African development, Netochi is committed to building globally competitive African brands while creating opportunities for collaboration, innovation, and lasting impact.